Whether you are preparing to sell your home now or in the future, you may want to consider a marketing technique to help it sell quickly and for the best price. Home staging is styling furnishings and accessories strategically and modernizing your home to attract the highest number of buyers interested in living in your neighborhood. Just as you would prepare to put your best foot forward for a special occasion, so should your house. You will not go to an important business meeting disheveled and careless, right? You should apply the same concept to your home. You want it dressed to impress!
Here are some reasons you should consider staging your home yourself or reaching out to a professional.
You Can Make Money
A study conducted by the Real Estate Staging Association (RESA) in 2020 found that almost half of the staged homes sold for more than the other homes in the neighborhood that were not staged. Staging, when done well, gives the appearance that the home is well cared for. Buyers are more attracted to homes with fresh paint, beautiful furnishings, updated flooring, light fixtures and appliances. They think, "If what I can see has been well cared for, then what I cannot see has been well cared for too.” They assume there will be less maintenance upfront, and they are willing to pay more money. Also, some buyers are willing to pay more money because they want to attain the lifestyle they feel that home will offer.
Your House Can Sell Faster
Staged homes usually spend less time on the market. As buyers move throughout the home, they keep a mental checklist of home repairs or concerns that need to be addressed after the home is purchased. Most buyers are more interested in move-in-ready homes with a short "to-do" list and minor costs associated with each project. Typically, a staged home has a short "to-do" list or nothing to do at all. That leads to a quicker sale.
Buyers Can Visualize Themselves Living There
Many buyers find it easier to visualize a property as their home when it's staged. A staged home that has modern appliances, fixtures and décor draws a buyer in. They feel as though they’re getting a modern house that is aesthetically appealing and has very few flaws. Incorporating emotional connecting points will really make the buyer feel at home. When a buyer is visiting your home, you want them to envision sitting at the dinner table having a dinner party. So, you set the table with a gorgeous centerpiece and dinnerware. You want the buyer to envision working from home. Therefore, you create an office area. It doesn’t have to be a designated room; you can pick a quiet corner to set up shop. The point is, create areas that they can connect to because many buyers purchase homes based on their emotions and justify it with logic afterward.
Online Photos Will Stand-Out
Many buyers search online first when they are in the market to purchase a home. Because of this, you want to make sure that your MLS photos stand out so they will attract many buyers. One of the first actions buyers take after seeing a home online is to visit the home in person. Therefore, it is important that your home is staged well and the MLS photos are of high quality and an accurate depiction of your home. This is very similar to online dating, right? You want your picture to stand out and get the attention of the person on the other end.
Many Home Sellers Cannot View Their Home Objectively
If you can't see your home objectively, then it is harder for you to prepare it effectively. You have lived in your home for many years and have collected a lot of items and memories. It is hard for you not to see the value in all of your belongings because you know the memories they hold. I get it! But buyers aren’t interested in the brown and orange patchwork quilt your great-grandmother knitted for you as a child. Nor do they care for the pink, damask Queen Anne settee that has been passed down from generation to generation. Buyers are interested in modern furnishings and décor that makes the home feel updated and new. If you are unable to view your home objectively, then ask a friend or hire a professional home stager.
Your Home's "Flaws" Can Be Overlooked
When your home is completely vacant, all of the flaws are on full display. But strategically placed furniture and accessories can camouflage some of them. Now, let’s be clear. I am not advising you to mislead buyers by covering up exposed wires, a leaking roof, or wood rot. I am suggesting you disguise some of the awkward cosmetic issues that make buyers pause. For instance, that unusual cluster of windows won’t look so odd when they are balanced by artwork that is displayed amongst them. The off-centered fireplace is easier on the eye when balanced with a bookcase and decorative accessories or a chair and lamp to create a reading nook. The unsightly radiators are disguised using a radiator cover that doubles as a nightstand with a lamp on top. Without these design techniques, buyers will be left asking themselves, “Ok. What will I do with this space?” You can prevent many of those questions from being asked just by staging your home. After all, some buyers will overlook property faults when it's professionally staged to sell.
Second to correct pricing, home staging is reported as one of the top two necessary items for sellers to get right. Now that you know the benefits, home staging is definitely something worth considering. Honestly, not properly preparing your home will only help to sell the competition!